MSME Global Readiness Assessment

Measure your export readiness & unlock international growth

1
Profile
2
Leadership
3
Offer
4
Demand
5
Capacity
6
Finance
7
Trade
8
Sales
9
Logistics
10
Final Check
Section 1 of 9  ·  Assessment Progress — 0%%
Section A

MSME Profile

Tell us about your business so we can tailor the assessment to your context.

Global Readiness Factor 1 of 8 · Weight 10%

Export Leadership

This factor shows how ready you are for setting a clear export goal, market focus and accountable leadership.

Q1How clear is your plan for setting a clear export goal, market focus and accountable leadership?
Evidence requested: approved export plan, management minutes, KPIs and accountable owner
Q2What evidence do you currently have to show management commitment to exports?
Evidence requested: approved export plan, management minutes, KPIs and accountable owner
Q3How ready are you to manage setting a clear export goal, market focus and accountable leadership?
Evidence requested: approved export plan, management minutes, KPIs and accountable owner
Q4What progress have you already made towards the ability to sustain management attention and execution?
Evidence requested: approved export plan, management minutes, KPIs and accountable owner
Global Readiness Factor 2 of 8 · Weight 15%

Export-Ready Offer

This factor shows how ready you are for making sure your product or service meets target-market standards.

Q1How clear is your plan for making sure your product or service meets target-market standards?
Evidence requested: certificates, test reports, specifications, packaging review or service standards
Q2What evidence do you currently have to show product readiness, certification and export suitability?
Evidence requested: certificates, test reports, specifications, packaging review or service standards
Q3How ready are you to manage making sure your product or service meets target-market standards?
Evidence requested: certificates, test reports, specifications, packaging review or service standards
Q4What progress have you already made towards the ability to gain market acceptance and clear regulatory checks?
Evidence requested: certificates, test reports, specifications, packaging review or service standards
Global Readiness Factor 3 of 8 · Weight 12%

Buyer Demand

This factor shows how ready you are for confirming real buyer demand in the target market.

Q1How clear is your plan for confirming real buyer demand in the target market?
Evidence requested: buyer interviews, enquiries, samples, tenders, distributor feedback or trial orders
Q2What evidence do you currently have to show buyer enquiries, trials or orders?
Evidence requested: buyer interviews, enquiries, samples, tenders, distributor feedback or trial orders
Q3How ready are you to manage confirming real buyer demand in the target market?
Evidence requested: buyer interviews, enquiries, samples, tenders, distributor feedback or trial orders
Q4What progress have you already made towards the ability to turn interest into qualified export opportunities?
Evidence requested: buyer interviews, enquiries, samples, tenders, distributor feedback or trial orders
Global Readiness Factor 4 of 8 · Weight 13%

Delivery Capacity

This factor shows how ready you are for serving export customers without harming existing commitments.

Q1How clear is your plan for serving export customers without harming existing commitments?
Evidence requested: capacity data, quality records, supplier plan, lead-time history and service coverage
Q2What evidence do you currently have to show your production or service capacity and quality?
Evidence requested: capacity data, quality records, supplier plan, lead-time history and service coverage
Q3How ready are you to manage serving export customers without harming existing commitments?
Evidence requested: capacity data, quality records, supplier plan, lead-time history and service coverage
Q4What progress have you already made towards the ability to deliver international orders on time and in full?
Evidence requested: capacity data, quality records, supplier plan, lead-time history and service coverage
Global Readiness Factor 5 of 8 · Weight 15%

Export Finance

This factor shows how ready you are for funding production, shipment and delayed payments.

Q1How clear is your plan for funding production, shipment and delayed payments?
Evidence requested: cash-flow forecast, credit lines, margin model, insurance and stress test
Q2What evidence do you currently have to show your export working capital and financial buffer?
Evidence requested: cash-flow forecast, credit lines, margin model, insurance and stress test
Q3How ready are you to manage funding production, shipment and delayed payments?
Evidence requested: cash-flow forecast, credit lines, margin model, insurance and stress test
Q4What progress have you already made towards the ability to maintain positive cash flow during export orders?
Evidence requested: cash-flow forecast, credit lines, margin model, insurance and stress test
Global Readiness Factor 6 of 8 · Weight 15%

Trade Compliance

This factor shows how ready you are for meeting customs, documentation, tax and trade requirements.

Q1How clear is your plan for meeting customs, documentation, tax and trade requirements?
Evidence requested: HS/service classification, licences, origin records, screening and compliance SOP
Q2What evidence do you currently have to show your trade compliance readiness?
Evidence requested: HS/service classification, licences, origin records, screening and compliance SOP
Q3How ready are you to manage meeting customs, documentation, tax and trade requirements?
Evidence requested: HS/service classification, licences, origin records, screening and compliance SOP
Q4What progress have you already made towards the ability to complete compliant shipments and contracts?
Evidence requested: HS/service classification, licences, origin records, screening and compliance SOP
Global Readiness Factor 7 of 8 · Weight 12%

International Sales

This factor shows how ready you are for finding, converting and managing overseas buyers or channel partners.

Q1How clear is your plan for finding, converting and managing overseas buyers or channel partners?
Evidence requested: buyer list, CRM pipeline, distributor criteria, pricing and channel agreements
Q2What evidence do you currently have to show your export sales and channel capability?
Evidence requested: buyer list, CRM pipeline, distributor criteria, pricing and channel agreements
Q3How ready are you to manage finding, converting and managing overseas buyers or channel partners?
Evidence requested: buyer list, CRM pipeline, distributor criteria, pricing and channel agreements
Q4What progress have you already made towards the ability to generate profitable repeat international sales?
Evidence requested: buyer list, CRM pipeline, distributor criteria, pricing and channel agreements
Global Readiness Factor 8 of 8 · Weight 8%

Logistics & After-Sales

This factor shows how ready you are for delivery, digital coordination and customer support. For service businesses, consider cross-border digital delivery, payment processing, data protection and service-level commitments; physical freight applies only where relevant.

Q1How clear is your plan for reliable delivery, digital coordination and customer support, including any relevant shipping or landed-cost needs?
Evidence requested: service-level agreements, digital payment records, data-security controls and, where relevant, freight quotes, Incoterms and insurance
Q2What evidence do you have for delivery, digital payments, customer support and any relevant logistics arrangements?
Evidence requested: service-level agreements, digital payment records, data-security controls and, where relevant, freight quotes, Incoterms and insurance
Q3How ready are you to manage delivery, digital coordination and after-sales support?
Evidence requested: service-level agreements, digital payment records, data-security controls and, where relevant, freight quotes, Incoterms and insurance
Q4What progress have you already made towards the ability to deliver predictably and support overseas customers?
Evidence requested: service-level agreements, digital payment records, data-security controls and, where relevant, freight quotes, Incoterms and insurance
Final Check · Mandatory Requirements

Mandatory Requirements

These checks are evaluated separately from your score. An unresolved or failed check can prevent progression until it is verified or resolved.

G1Exportable offer: Can your product or service meet the required standards in the target market, or is there a funded plan to do so?
G2Capacity and quality: Can you fulfil a trial international order without affecting your current customers?
G3Working capital: Can you fund the order and manage a realistic delay in customer payment?
G4Trade compliance: Are the relevant compliance controls defined, including product classification and customs where applicable, or cross-border data contracts, withholding tax, intellectual property protection and digital payments for service exports?

Analyzing your global potential ...